Best Airline Amenity Kits

Singapore Airlines

With their passengers’ comfort and rejuvenation in mind, 10 airlines give the VIP treatment from inside one luxe little bag.

Many have argued that the golden age of air travel peaked decades ago with the Mad Men era of suits, cigarettes and white-gloved stewardesses. But with the recent surge of in-terminal restaurants from big-name chefs, lush airport spas and high-end shopping opportunities, flying has never been chicer than it is today.

Take the amenity kit, for instance. They’ve been around since the 1950s, but airlines from around the globe have recently upped the ante, offering their first- and business-class passengers even better ways to dip into a VIP experience. From Australia’s Qantas to Hong Kong’s Cathay Pacific, the United Arab Emirates’s Etihad to the U.S.’s American Airlines, all are stocking their bags with a range of high-quality, travel-minded products from the world’s top brands—SK-II, Aesop, Le Labo and Dermalogica among them.

The bags themselves have become so good—with designs from brands like Jake Spade, Bulgari, Anya Hindmarch and Porsche Design—that there’s even more reason for passengers to collect them. More than just a piece of aviation novelty, these top-notch amenity kits help make the journey a highlight of the trip.