The World’s First Cheese Conveyor Belt Restaurant Opens in London

Nic Crilly/Hargrave Photography/Courtesy The Cheese Bar

Move over, sushi. 

It seems London's culinary star is showing no sign of slowing down. From a bevy of Michelin-starred fine dining restaurants to plant-based, boundary-pushing afternoon teas, there has been no better time to dine in the Big Smoke. Now for the city's latest trick: taking cheese and wine to another level.  

Pick & Cheese, the mouth-watering new restaurant by cheese aficionado Mathew Carver is a rotating belt of artisanal cheese plates in Covent Garden's new food market, KERB Seven Dials. Opening September 7, the mini-restaurant will feature a whopping 130-foot conveyor belt carrying 25 different types of cheese, each paired with individual condiments & small producer wines. 

Nic Crilly/Hargrave Photography/Courtesy The Cheese Bar

Diners choose their desired cheese from the conveyor belt, with the menu featuring an all-British selection of farms and urban producers. 

Related: An Instagrammer's Guide to Assembling the Perfect Cheese Plate

Just like at rotating sushi joints, plates are color-coordinated to indicate their prices. On-the belt-dishes at the lowest pricing point come in cream at $3.60 and include cheese plates like "Clothbound Cheddar, Quicke’s and Devon cheeses paired with tomato relish" and "Stilton, Cropwell Bishop Creamery cheese from Nottinghamshire paired with chocolate & oat cookie". Then diners can pick up gray, blue, red, and yellow plates. The yellow plate menu currently includes Bresaola air-dried salted beef from Black Hand Food charcuterie.

Related: Eat Your Way Through France on This Cheese-inspired Road Trip

Off-the-belt menu items range from a four-cheese grilled sandwich to a blue cheese soft-serve dessert for those brave enough to order (it's made with Beauvale cheese, pear coulis, honeycomb, and chocolate shavings). 

Related: Journeying Through the Netherlands on a 9-Day Gouda-Centric Expedition

Once diners have finished their dairy delights, the rest of the market is worth exploring too, with notable and exciting local names including:

  • Club Mexicana
  • Square Root Soda
  • Monty’s Deli
  • Truffle
  • Strozzapreti
  • Nanban
  • Claw
  • Yum Bun
  • El Pollotte
  • Yin
  • Big Shot Coffee & Donuts
  • Crown & Queue
  • Karaway
  • Wheelcake Island
  • Hackney Gelato
  • Roadkill Butchery
  • England Preserves
  • East London Liquor Company
  • The English Flowerhouse
  • Kerb General Store

The market opens its doors to the public on September 7. From then, it will be open seven days a week, with traders serving 11:00 am to 11:00 pm from Monday to Saturday, and from noon until 10:30 pm on Sundays.