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Manhattan’s Newest Art Deco Tower Is a Glam Nod to the Roaring 1920s

The new 45-story NoMad build is revealing its interiors for the first time.


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There is certainly no shortage of new buildings going up in Manhattan, but many of them boast sleek futuristic designs like Jean Nouvel's 53 West 53 supertall skyscraper. That is, except the new tower that's an art deco-inspired build, and we got a first look inside.

Related: The 23 Most Famous Art Deco Buildings Around the World

In the bustling NoMad neighborhood, Rose Hill was developed by Rockefeller Group, which developed the iconic Rockefeller Center. With that history in mind, the new 45-story tower has tons of 1920s design elements like a bronze-tone façade, illuminated geometric exterior, and grand proportions. The interiors also pay homage to this era while still designed for the modern resident.

CetraRuddy, the architecture firm responsible for the interior and exterior of the residential tower, opted to use intricate deco-inspired detailing to frame the expansive glass windows, as well as bronze, finished hardware. That's mixed with timeless finishes like rusticated hardwood floors and modern touches such as ultra-matte dark charcoal cabinetry, metal-framed glass upper cabinets, and Calacatta razzi marble countertops.

Meanwhile, all of the master baths in the 123 residences feature Greek dolomite honed stonewalls with breccia capraia shower walls, dark marble radiant heated floors, and custom walnut and bronze vanities with marble countertops. Aged brass fixtures in the spa-like bathroom are an extra nod to the overall deco inspiration.

Related: The Best Art Deco Furniture to Add a Roaring ‘20s Flair to Your Home

CetraRuddy kept post-COVID life in mind by designing many homes to have private outdoor space and floor plans that included flex room spaces. Residents can expect a series of texturized sliding glass doors that transform large areas into home offices, media rooms, libraries, gyms, nurseries, and more, depending on the individual needs.

To show off just how these units can suit a variety of resident tastes, CetraRuddy curated several model residences. One two-bed (20A) embodies a Downtown Manhattan attitude with flexible work from home spaces. In contrast, 11A (two-bed) and 20C (one-bed) were furnished by IMG to showcase an eclectic vibe using various materials, colors, and patterns.

Pricing at Rose Hill begins at $1.385 million for studios and goes up to $19.5 million for a four-bed penthouse.


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