New Upper West Side Development Keeps With the Neighborhood Aesthetic By Blending Three Historic Facades

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The luxury residential building on the Upper West Side created the ultimate family home.

While New York City is home to many luxurious residential buildings, few stand out in the way that 378 West End Avenue does. The stunning building feature weaves together three different facades, gracious floor plans for true family living, incredible views, three floors of amenities, and COVID-safe technologies.

Situated in the center of the West End Historic District, the 58-unit luxury residential building on the Upper West Side took over the site of the former Collegiate School and combined it with the restored palazzo-style building from 1915. The result was three facades woven together to architecturally fit into the Upper West Side neighborhood while standing out as a modern marvel.

The terrace of penthouse 16A at 378 West End Ave in NYC
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CookFox Architects was at the helm of the unique project and managed to strike this delicate balance using finely-detailed masonry and incorporating huge windows and terraces that recall the gables and ornate brickwork. There's also a nod to the landmarked church using decorative screens within every residence window inspired by the rose windows, Juliet balconies, and a custom sundial integrated into the facade to showcase how the sun moves across the building.

"I love the way the darker red brick building sits on the skyline has a profile that relates to the West End Collegiate Church and comes down the Southside and lands at a little garden for all of us to enjoy," Rick Cook, a founding partner of CookFox Architects, told Departures of the unique facade. "When we walk up West End Avenue, you can follow a little design detail all the way up to the profile that's on the skyline. I find it to be surprising."

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The living room inside Penthouse 15 of 378 West End Ave in NYC
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While there was much attention paid to the exterior, so too was there for the interior. Cook and developer Alchemy Properties—the same developers who transformed the iconic Woolworth Tower to include condos—wanted to craft a series of big family-oriented apartments. "This complex was intended to be the absolute best new building for families on the Upper West Side," said Cook. "That was the conception from day one."

The kitchen inside 9C of 378 West End Ave in NYC
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No two apartments are alike, with floor plans ranging from one to six bedrooms. "Each apartment has its own identity," said Cook. "We never wanted it to feel like an apartment building. We wanted it to feel like a home. We thought about how families lived and what they would want on the Upper Westside."

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The pool inside of 378 West End Ave in NYC
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That's why all of the units feature high ceilings and oversized windows, while many have private outdoor areas. Plus, over 90% of the units have a private entry from their own elevator and a second mudroom or service entrance. Other home-like details include private parking, a covered arrival driveway, easy-access bike parking, and gardens. And the building boasts three dedicated floors of amenities, including a 75-foot long pool with saunas, a squash court, basketball half-court, sports simulator room, music room with a recording studio, yoga and barre studio, outdoor garden, children's playroom, and more.

"We wanted to create spaces where it feels safe for kids to go and still in the building," said Cook.

If that wasn't enough, last year, the team adjusted the design to promote residents' health and safety as a direct result of COVID. So, the building features touchless entry through the lobby and garage, four elevators, each with touchless operation, antimicrobial copper door hardware on common amenity and stairwell doors, advanced air and water filtration systems, and a gym with Black Iron Strength antimicrobial copper finishes.

Overall, Cook explains, the project is "about feeling safe. It's about great views for connection to nature. It's about this sense of our rival in your home and the idea that you have a refuge from the city."

Starting prices for one-bedroom are $1.795 million, five bedrooms at about $9.895 million, and penthouses are priced up to $26 million.