Located in Italy’s Piedmont region, there’s a small town that has been dwindling in size since the early 1900s. The town of Locana is of those stunning areas you can imagine without ever having been there: sprawling mountain ranges, bubbling waterfalls, and lush vegetation. It’s paradise—and the mayor wants to share it with more people.
To fight against population decline, Locana Mayor Giovanni Bruno Mattiet is offering those who want to relocate to the Alpine region a hefty sum for doing so. The catch: You have to be interested in starting—or expanding—your family and earn an annual income of at least $6,800.
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According to the Daily Mail, there are currently 1,500 people living in the area (down from more than 7,000 in the early 1900s) and last year saw 40 deaths compared to 10 births. “Our population has shrunk from 7,000 residents in the early 1900s to barely 1,500 as people left looking for a job at Turin's big factories," Mattiet shared in an interview with CNN Travel. "Our school each year faces the risk of shutting down due to few pupils. I can't allow this to happen." Those looking to take the mayor up on his offer will receive $10,000 over the span of three years. Originally, Mattiet only offered the incentive to Italians, but has since broadened the scope given a lack of interest.
This is not a new trend; other villages in the area have offered similar incentives, from stipends for starting businesses to cheaper-than-cheap homes to help attract people from around the world and boost local economy.
For more information on the offer, you can reach out to the town of Locana directly here.