Each of Baglioni Hotels’ Italy-based properties captures a different side of la dolce vita, from the Baglioni Hotel Regina in Rome (from $2,500 for two nights), which looks straight out of a Fellini film, to the Baglioni Hotel Carlton in Milan, where sophisticated interiors reflect the high-fashion of its exclusive address on Via della Spiga, the city’s most glamorous shopping street. Now, with the launch of Assoluto Signature Programme, the family-run group is opening its Italian little black book to guests of its Signature Suites.
Unlike your typical hotel package, Baglioni isn’t mapping out itineraries or determining the type of access to their exclusive list of Italian visionaries and tastemakers, but rather leaving the nature of the experience up to their guests. Yes, you can go see a soccer game with Alessandro Del Piero, one of the best Italian players of all time (who played with Juventus for 19 seasons) or you could simply chat over an aperitivo at his favorite bar. And yes, you could get a jacket made-to-measure by Master Tailor Gaetano Aloisio, but you could also spend an afternoon with him shopping at the boutiques along the aforementioned Via della Spiga. The list goes on: from master watchmaker Massimiliano Ceccacci, who is part of one of the country’s oldest watchmaking families dating back to 1897, to the famed operatic pop trio Il Volo. There are also behind-the-scenes options, from visiting the studio of Dante Mortet, a cesellatore, or Roman craftsman, whose works have been commissioned by the likes of Martin Scorsese and Mohammed Ali, to touring Donatella Versace’s atelier in Milan.
The program, which launched earlier this year at the brand’s Rome and Milan properties, will roll out at other Baglioni properties throughout the rest of the year and is ever-evolving—guests who want to meet someone who isn’t currently partnered with the group are invited to create a wish list of brands, artists, or visionaries that Baglioni will set out to fulfill.
