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Pharrell Williams, David Grutman, and Ken Fulk Announce New Miami Hotel—And It's Even More Stunning Than You'd Expect

The design-forward hospitality trio reunites for a vibrant new South Beach stay.


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"I think everyone could use a goodtime right now!" designer Ken Fulk captioned his announcement post on Instagram. It's the sentiment that perfectly summarizes the ethos behind a brand new hotel from Pharrell Williams, Miami's "nightlife king" David Grutman, Fulk, and developer Eric Birnbaum of Dreamscape.

Meet the appropriately named The Goodtime Hotel, a lively and fresh new addition to Miami's luxury hotel scene, set to take over a full square block on Miami Beach’s historic Washington Avenue from January 2021.

Related: A Design Lover’s Guide to Miami

Paying homage to its Art Deco roots, design lovers are in for a treat. According to a statement from the hotel, the seven-story property has a meticulously preserved original facade on the ground floor, coupled with fluted white columns on the remainder of the exterior—a reinterpreted modernist twist on the original Art Deco motif by award-winning architect Morris Adjmi—as well as plenty of greenery throughout by landscape architect Raymond Jungles.

Of course, as expected from a multi-hyphenate artist like Williams, The Goodtime Hotel is set to be so much for than just a design-forward boutique hotel. According to Vogue, the 266-guest-room stay also comes with a third-floor pool deck, outdoor workout area, recording studio, 45,000 square feet of retail space, and an indoor-outdoor eatery, Strawberry Moon, that promises a vibrant and energetic scene that Williams and Grutman are known for.

It's not the first venture from nightclub mogul Grutman and the Grammy Award-winning musician. The duo opened Swan in Miami's Design District in 2018—an upscale, trendy, and sophisticated restaurant designed by Fulk that, just like its owners, oozes cool. So it's no surprise then that The Goodtime Hotel is set to do the same.

Related: Miami's Most Luxurious Hotels

"It's good vibes, good energy, good karma, good food, good music, good environment, good vibration,” Williams told Vogue.

In a city known for its cutting-edge creative culture, we have a feeling the new stay is going to fit right in.


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