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Rodeo Drive is a two-mile stretch in Beverly Hills known for its designer shops and upscale eateries. So, when luxury goods conglomerate LVMH was looking for a spot to open a new hotel, they couldn’t think of a better place.
The French corporation—which owns brands like Givenchy, Bulgari, and Belmond Hotels—plans to open a new 115-room property under the Cheval Blanc collection on the corner of Little Santa Monica Boulevard and Rodeo Drive. What’s more is they aim to be more exclusive than other nearby high-end properties like the Beverly Wilshire, A Four Seasons Hotel, an American Express Fine Hotels & Resorts property.
How will they do that exactly? First, they’re relying on famed architect Peter Marino to design the building. It will include an exterior made from French limestone, feature multiple levels of landscaping, and have warm Southern California hues throughout. Of course, the property will make use of its location by calling on the nearby boutiques and restaurants to help with guest programming.
“Our approach started with the location and context of Beverly Hills, resulting in an innovative, modern, Southern California design,” Marino said in a statement. “Working with artists is an essential aspect of my work, and site-specific artworks are being commissioned for the new hotel, both inside and out.”
There will also be multiple plush suites, a private club, and a swimming pool for guests to enjoy. And for those who want additional privacy, the penthouse will feature its own pool.
“LVMH has a long and successful presence on Rodeo Drive, and we look forward to expanding our role in the city with this exceptional new destination,” said chairman and CEO of LVMH, Bernard Arnault, in a statement. “Peter Marino has designed a magnificent hotel that will offer unrivaled hospitality, as well as dining and retail locations, and enhance Rodeo Drive’s reputation as an unparalleled luxury destination.”
Ready to book a room? Sadly, you will have to wait a few years as the hotel isn’t set to open until 2025.