Virgin Hotels, the hotel group founded by Richard Branson himself, recently announced three hotel openings for this year—Las Vegas, New York City, and New Orleans. New York City is slated to be the last opening in 2021, debuting this fall. The Big Apple has been a fixture of the Virgin brand—mainly because it’s a major flight hub for Virgin—and the new hotel in NoMad will house 463 rooms. Virgin Hotels shared a first look inside their new flagship property in NYC, opening on Broadway between 29th and 30th streets, exclusively with Departures.
The first and second floors of the hotel will house yet to be announced luxury retailers. Above the retail ventures, the soon-to-be iconic hotel at 1227 Broadway will have a rooftop pool and bar, elaborate suites, each featuring noteworthy design and layouts, a Commons Club, and numerous on-site dining options.
The design is imagined by MarkZeff Design and executed with the help of the Lam Group. The building will be 38 floors and serviced by a red elevator (yes, that iconic Virgin red), and there is no shortage of color in the common spaces. The designers are very aware that the Virgin brand is appealing because it offers a lively, even playful sense of luxury. They don’t shy from color here—they embrace it and use it decisively.
While the dining concepts haven’t been fully revealed yet—other than the promise of Virgin’s signature Commons Club—the hotel is sure to have a restaurant and bar/social hangout area, in addition to the rooftop pool and bar. The 38-story tower, which stands at 476-feet tall with an eye-catching glass facade, is set to become Virgin’s flagship hotel, though, by the time it opens, the U.S. will have Virgin Hotels in Nashville, Chicago, Dallas, Las Vegas, and New Orleans.