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Over the last 91 years, Sunset Boulevard’s Chateau Marmont has become synonymous with the entertainment industry, Hollywood glitz and glamour, and high celebrity society. A landmark hotel, it’s been the star (or at least, lead supporting actor) in films such as La La Land and A Star Is Born, and lyrical inspiration for fans such as Lana Del Rey and Jarvis Cocker. But now, the West Hollywood hotel is becoming better known for its cashmere than celebrities—it’s crafting and selling 100-percent cashmere sweaters to support its former employees affected by the pandemic.
Produced in collaboration with London-based artist Bella Freud, who is known for her sweaters that are woven with playful pop culture references, the $550 sweaters are stamped with the hotel’s mascot, Pan, on the left sleeves. They’re available in deep navy with a bold red logo for men, and soft gray with a baby pink one for women. Both styles are finished with a ribbed neck, hem, and cuffs.
Among the cashmere sweaters on offer, the hotel’s new line of product includes organic cotton tees, silk-screened crewnecks and hoodies, and a range of accessories such as scented candles, embroidered baseball caps, brass and silk tassel key chains, and more—all with various Chateau Marmont branding. Ranging from $65 to $550, the entirety of the profits from the merchandise will be deposited into the Chateau Marmont Family Fund which “will be distributed equally amongst all of the staff who have been laid off in the past days,” according to the establishment’s website.
The hotel also suggests other ways to support, including direct monetary funds (which is projected to exceed it’s $200,000 goal) or through gift cards.