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Bvlgari Hotels & Resorts, after 19 years in business, is coming home with the announcement of their forthcoming Bvlgari Hotel Roma. The brand today announced that Bvlgari Hotel Roma is slated for opening in 2022. Their hotel collection currently has six outposts, in Milan, London, Dubai, Bali, Beijing, and Shanghai, all of which are American Express Fine Hotels & Resorts partners. Bvlgari Hotel Roma will be in Piazza Augusto Imperatore, stumbling distance from the Spanish Steps, Via del Corso, Via del Babuino, and the Bvlgari flagship on Via Condotti.
Bvlgari, of course, was founded in Rome in 1884 (with the resort collection following in 2001), which is why this announcement signifies a homecoming for the hallowed brand.
“We have always found a source of inspiration in the monuments and architectural treasures of the Eternal City,” says Bvlgari CEO Jean-Christophe Babin.
When the hotel collection started, they chose to build in Milan, but Babin hints that they’ve had their sights set on a return to Rome for quite some time.
“We needed to wait to find the perfect location, and I am happy to say that we finally have it,” says Babin.
The Milan property has already proved that the style of hospitality at Bvlgari appeals not only to the international traveler, but to the local community, thanks to their coveted location, commitment to culinary excellence, and high-concept design. A property like Bvlgari Hotel Milano resonates with the Italian art, fashion, and design connoisseur, which sheds some light on the type of welcome to expect from the Roman community. Seeing the architectural majesty and design success of the Milan property, Bvlgari again wanted to create an Italian hotel that celebrates the city’s history and puts guests in the heart of Rome.
“We have been so lucky to secure for the new hotel a historical property that was built in 1936 and faces two iconic Roman landmarks—the Ara Pacis and the Mausoleum of Augustus,” says Babin.
To illustrate their long-term commitment to both landmarks, and in keeping with Bvlgari’s tradition of patronizing the arts, they will donate to the refurbishment of the lighting system within Ara Pacis and plan to support similar projects during the restoration of Piazza Augusto Imperatore.
The renovation, which will be handled by architecture firm Antonio Citterio Patricia Viel, will carefully preserve the Piazza Augusto Imperatore, keeping the architectural integrity intact. This firm has actually designed every property in the Bvlgari collection, and they still have a full plate, with three additional Bvlgari properties—in Paris, Moscow, and Tokyo—currently under construction. As Babin puts it, “[These architects] understand our Italian style and are experts in capturing the essence of the building and the city in which it exists.”
Fans of the brand won’t have to wait until 2022 to celebrate Bvlgari Hotels & Resorts homecoming. To commemorate this milestone, Bvlgari also unveils “The Bvlgari Ospitalità Italiana Necklace” today, a white gold tubogas choker with 10 precious stones—price available upon request. Each stone was chosen to reflect each of the 10 luxury destinations now in the Bvlgari Hotels & Resorts collection. The piece is one-of-a-kind and made-to-order, and reflects the brand’s unprecedented levels of creativity and commitment to high fashion. As we await the opportunity to feast our eyes on the new Roman property, we’ll instead turn our attention to this magnificent piece of jewelry for the present.