Sartorial bragging rights were once reserved almost exclusively for those donning high-ticket designer names. Nowadays, however, it’s also about being privy to those under-the-radar (and more gently priced) international labels, ones that are only now arriving stateside. There’s a certain cachet, after all, in revealing how that chic blazer—the one nobody can quite place—comes from Eryn Brinié, a little-known Korean brand that recently opened in SoHo. Oh, and it was under $150, too. In fact, almost everything in the store is. Here, a very short shopping list of four to look out for.
Buenos Aires–based Etiqueta Negra (273 Lafayette St.; etiquetanegra.us) has a refined, equestrian aesthetic, but with a touch more machismo than the British variety. The space is filled with masculine ephemera—black-and-white photographs and even a cherry-red 1938 Alfa Romeo. Appropriate for the setting, menswear outshines the women’s, and dapper South American gents can often be seen in similar outfits bought here: a tailored navy blazer ($250), slim white jeans ($145), and a logoless pima cotton T-shirt ($30). Casa Fagliano—Argentine maker of Prince Charles’s polo boots—even designs a line of leather dress shoes exclusively for the store. From $2,500 each, they are very expensive, but this is the only place to get them in America.
British retailer Topshop (478 Broadway; topshop.com), which opened its first U.S. outpost in April, is a riot of overtly—and sometimes overly—trendy men’s and women’s clothing. The four-floor space can overwhelm, but the real finds are the limited-edition collections by rising names like the Scottish Jonathan Saunders (a color-block dress is $160) and the British house Preen (a silk button-down blouse is $145), which carefully mimic the designers’ pricier main lines.
Just up the street from Topshop is Eryn Brinié (501 Broadway; erynbrinie.com), the Seoul-based women’s label—it has 35 stores in Korea alone—that quietly opened in the States last summer. The emphasis is on basics, be it a sheer tank top ($50) or a peplum skirt with an exposed zipper ($75), that mix well with items already in one’s closet.
French accessory brand Jamin Puech (14 Prince St.; jamin-puech.com) also recently arrived downtown. Best known for its limited-production bags—this season, the wicker Ama clutch in blue ($110) is a find—the company launched a jewelry collection this spring. We fell for the set of eight Fela wooden bangles in bright yellow, citrus, blue, and green ($225).