At a recent stay at a W Hotel in Chicago, we drank a bottle of Voss from the nightstand, assuming it was complimentary (i.e., not in the minibar). At checkout we learned the water cost $10. There had been a faintly printed price tag attached. Minimalism notwithstanding, such a poorly marked label—not to mention the huge markup—strikes us as...weaselly. Even the lovely woman at the front desk seemed to agree when she quipped: "Best bottle of water you ever drank, huh?"