Monogramming your cuffs and breast pockets
Such things do not equal quality.
Monogramming the inside of your garments
Luxury is something only you and your launderer need to know about.
Art for your vault
Amassing pieces solely for financial gain will leave you feeling spiritually bankrupt.
Art for your walls
The truly great collections are a reflection of an individual’s original sensibility.
Celebri-brews and "star" spirits
Flashy branding and endorsements do not a superb cocktail make.
For example, Samuel Adams founder Jim Koch, a Willy Wonka of hops, turns out brilliant seasonal brews such as the Summer Ale, a citrusy delight.
Aging gents speeding around in flashy Porsches
Youth cannot be bought.
Confident women in Aston Martins
Nothing is more alluring than taste and expertise in unexpected areas.
Gene Pressman, the former owner of Barneys, and Noah Kerner are the coauthors of Chasing Cool: Standing Out in Today’s Cluttered Marketplace (Atria Books).