There comes a summer in everyone's life when just any old bath towel pulled out from the linen closet simply won't cut it at the beach. This season's ultimate towels are at least 36 by 60 inches (the one in your bathroom is a measly 27 by 52) and so plush that you won't feel pebbles beneath you on a rocky Med shore. The edges are finished, the cotton is like velvet against sunburned skin. And there's nothing plain about them.
Chanel $295; 800-550-0005. Louis Vuitton $450; louisvuitton.com. Hermès $450; 800-441-4488. Leontine Linens $350; Bergdorf Goodman, 212-872-8787. Tory Burch $195; toryburch.com. Missoni $155; missoni.com.