What’s a historian specializing in the Middle Ages to do in post-Soviet Russia? Become a men’s magazine editor, naturally. Thirty-seven-year-old Nikolai Uskov, author of Christianity and Monasticism in Early Medieval Western Europe, now heads the Russian edition of GQ and preaches the gospel of metrosexuality to the newly converted Russian male. You’ll find him meeting with artists and writers at some of the hippest spots in town. Not surprisingly, his first stop is the GQ Bar (5 Ulitsa Balchug; 7-495/956-7775), with its multitheme rooms—Italy, Asia, New York, London. What follows is a guide to Moscow for men only.
Le Form The boutique for intellectual fashion. Dries Van Noten, A. F. Vandevorst, Comme des Garçons, Yohji Yamamoto, and Russian designers such as Biryukov and Nina Donis are all represented. At 35/28 Ulitsa Povarskaya; 7-495/ 291-8220; leform.ru.
Denis Simachev Bar This is the new place to go. Simachev is one of Russia’s most successful designers—he has shown in both Milan and Paris. The bar, on the ground floor, is sort of Chelsea-cool; the boutique is one floor up. At 12/2 Stoleshnikov Pereulok; 7-495/629-8085; denissimachev.com.
Kiton and Brioni Russian men tend to overdress. But they are working on that, especially because looking good is a big factor in success. Kiton (10 Ulitsa Petorvka; 7-495/924-8557) and Brioni (7 Tretyakovsky Proezd; 7-495/933-3387) are the top fashion labels in the world, so now everyone here wants to wear them.
Isaia This Italian brand’s boutique—in Petrovsky Passazh, a luxury shopping mall near our office—is very popular for conservative yet stylish bespoke suits in great fabrics with Neapolitan tailoring at reasonable prices. At 10 Ulitsa Petrovka; 7-495/624-8557.
Barvikha Luxury Village In Rublyovka, where the billionaires live, all the luxury-brand shops are here. It’s a real symbol of Putin’s glamour era, with everything from Zegna to Patek Philippe to Harley Davidson. At 114 Rublyovo-Uspenskoye Shosse.