Call it Tuscan whimsy. N'Uovo, a store which opened last November, features designs by Arianna Fioratti Loreto, fusing classic objects such as an 18th-century Genoese commode or 15th-century Tuscan armoire with a painting style straight out of Alice in Wonderland (and often including the store's logo egg as a decorative motif). Fioratti Loreto and her husband, Mario Loreto, hire artisans throughout Tuscany to create their furniture, ceramics, glassware, embroidered linens, and frames, but admit that the workmen don't always understand their instructions. "Some of them think I'm insane," she says. The traditional Florentine residents are also a bit mystified by the store. But the more experimental Milanese, in town for the Pitti Uomo men's fashion shows, are fans. $10 for a candle to $4,000 for a painted armoire. 21 Via dei Fossi, Florence; 39-055-238-2290; fax 39-055-277-6356; www.nuovoitaly.com.
Housewares designed by Arianna Fioratti Loreto