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This story was published before Summer 2021, when we launched our new digital experience.

New Cape Town Shop

In Cape Town, Hanneli Rupert, the daughter of Johann Rupert, CEO of luxury goods giant Richemont, has created a welcome addition to the shopping scene. Her new store, Merchants on Long, takes inspiration from London’s Dover Street Market, the six-floor fashion emporium from Comme des Garçons’s Rei Kawakubo. Occupying a two-story Art Nouveau building downtown, Merchants on Long is “all about bringing great African brands together under one roof,” says Rupert. The elegantly curated mix includes everything from jewelry to bags to bikinis, with raw materials ethically sourced from places like Ethiopia and Swaziland. Highlights include Suzaan Heyns’s silk-and-linen-chiffon vests (from $240) and Rupert’s own springbok-horn and leather Okapi handbags (from $1,500) trimmed with red ostrich and gold-plaited chains. There’s also a small coffee bar in the back and an area that morphs into an intimate stage for Vienna café–style gatherings. $ At 34 Long St.; 27-21/422-2828;

$ Establishment accepts no charge/credit cards or accepts cards other than the American Express Card.


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