Whether you're searching for a museum or embarking on a serious shopping expedition, the new Red Maps help you on your way with clear graphics and smart color palettes. For New York's labyrinthine SoHo, stores and galleries are marked building by building and color-coded by merchandise category; the Las Vegas map lists the shops and restaurants inside each hotel. Also covering Los Angeles, San Francisco, Washington, D.C., Amsterdam, London, Paris, and Rome, Red Maps are printed in small runs and updated throughout the year. $5.95-$7.95. To order, call 212-255-4645 or log on to www.redmaps.com.