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After six centuries of making the best Murano glass, Seguso Viro has opened a shop of its own. In St. Mark's Square, the new boutique showcases the Seguso family's filigree and glass-caning techniques, as well as brilliantly colored confections like the cerulean-blue-and-yellow Orizzonte collection ($225-$11,225) and the Stonehenge-inspired black-and-red Celtico line ($100-$5,360). "We are loyal to tradition," says the company's U.S. president, Gianluca Seguso, who represents the 22nd generation of Segusos. "But we do like to add a bit of a twist." At 289-305 Piazza San Marco; 39-041-277-0739; www.seguso.com.

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