From Our Archive
This story was published before Summer 2021, when we launched our new digital experience.

London's Inside Track

Charlotte Wilson's Personal Allies

The view to the terrace of Il Palazzo, the restored nineteenth-century villa, one of the three accommodation buildings at Villa Làrio.


The Secrets of the Lake

On the dazzling shores of Italy’s Lake Como, a history flows rich with romance and...

How to Make the Perfect Cup of Italian Coffee

Food and Drink

How to Make the Perfect Cup of Italian Coffee

Unpacking the history, allure, and ways to use the humble Moka pot.

Benevolent Spirits

Wine and Spirits

Benevolent Spirits

A selection of alcohol-free mixers and aperitifs for a healthy, holistic cocktail...

Call it what you will—the new class system, the red-rope syndrome—but there's just no getting past the need for an inside edge, especially in London. Personal Allies, London-based Charlotte Wilson's highly tuned concierge service for out-of-towners, starts where everything else you rely on leaves off—your hotel concierge, personal assistant, travel agent, guidebook. The company provides one-to-one chaperones (personal shoppers with citywide knowledge); access to off-limits cultural sights (such as private art collections and historic houses); tickets for sold-out West End plays; entry to private clubs (including The Harrington and Hurlingham). In short, access to a little black book of insider knowledge in a city that's not your own. "It takes a lifetime to build that mechanism around you," says the precocious Wilson, who is all of 26. Be aware, though, that her knowledge, while impeccable, is fashion-driven (the "very latest" restaurants and boutiques, for instance, might not be everybody's definition of inside track). The cost of a car, chaperone, and tailor-made itinerary generally comes to $785 per day, but prices vary according to request. 29 Whittingstall Road, London; 44-20-7498-4555, 44-780-829-9492 (mobile); fax 44-20-7498-4666;


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