At 27, Brandon Evans has spent the relatively short time of 76,000 hours in bed. Still, the New York designer is confident he knows what we want to sleep in—and he's right. Evans's line of men's and women's pajamas, with the slightly silly name THREADCOUNTZZZ, is made from the same Egyptian cotton (more than 400 threads per inch) used to weave the sheets found in the best hotels. Also in his collection are robes and underwear, some of them embroidered with fanciful figures (to match the PJs), in colors such as lavender, yellow, and black. $38-$184; www.threadcountzzz.com.