A family-run British fragrance house, founded in 1760 and based in Paris, Creed has created its first scent of the new millennium: 2000 Fleurs. This lushly feminine perfume ($180 for 2.5 ounces) combines the essence of, yes, 2,000 flowers (among them, violet, magnolia, rose, and lilac, with a touch of green tea and sandalwood) in such a way that no single note can be detected.
"It's a bouquet," says Laurice Rahme, president of Creed USA. "You can't detect a specific flower, which makes it somewhat mysterious and sophisticated."
The venerable perfume house, which moved to Paris in 1854 and is presided over by Oliver Creed, was appointed official supplier to the Court of England by Queen Victoria. The company began by supplying custom-made scents to European royalty (including King George III and Napoleon III), a tradition that continues today. Queen Elizabeth II and Prince Charles are devotees; Prince Ranier had Creed create Fleurissimo for Grace Kelly to wear at her wedding. (Hollywood "royals," from Cary Grant and Audrey Hepburn to Paul Newman and Michelle Pfeiffer, are also on the roster.)
Creed has no laboratory and makes every scent by hand. If you can't find what you want from their 200-plus fragrances, you can commission your own (about $20,000 if made from scratch, between $600 to $1,000 if blended from existing fragrances). Available at Creed stores in New York and Paris, as well as at Neiman Marcus and Bergdorf Goodman. For more information, call 877-273-3369.