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Bamford & Sons

Building on her empire of London shops—a women's emporium on Draycott Avenue and small men's boutiques in Notting Hill and Wimbledon—Lady Carole Bamford has teamed up with her son George to open a sprawling new store on Sloane Square. Two floors have sleekly edited racks of men's clothing from the Bamford & Sons label. The top level is reserved for a capsule collection of womenswear, the basement has an organic-food café, and tucked into corners throughout are home goods like Japanese porcelain and buds of rare Silver Needle white tea. But this address is really about the boys—father and son. The clothes are classic and tailored: flat-front trousers, slim shirts, cable-knit sweaters. Mixed in are gadgets such as customized iPods in exclusive colors ($550–$1,000) and gear like BRM Formula 1 racing watches ($3,740–$5,200). The Bamfords have also focused on ecology and sustainability, using artisan producers and organic fabrics, even if the prices can verge on the immoral—$25 for a bag of seed-potting compost? At the Old Bank, 31 Sloane Sq.; 44-207/ 881-8010.


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