How the Gucci Loafer Became a Modern Icon
As its 70 years of illustrious history prove, the style makes a lasting impression.
An acolyte of the late Issey Miyake, the fashion designer imbues her deeply personal collections with Japanese heritage and local craftsmanship.
IN A SUNNY showroom space on Paris’ left bank, the fashion designer Maiko Kurogouchi has arrived bearing delicately wrapped packages of assorted mochi from Ogata, a beloved Japanese teahouse and restaurant in the city’s Marais neighborhood. “Mochi is my favorite food in the world,” she says of the traditional Japanese rice cakes, counting three visits to Ogata since her arrival in Paris to show her fall 2023 collection earlier that week. We’re a hemisphere away from Tokyo, where Kurogouchi spends most of her year. There, she’s more familiarly known as “Mame” (pronounced “Mah-may”), a childhood nickname that means “bean,” referencing her diminutive size. It’s also the namesake of her brand Mame Kurogouchi, which she launched in 2010 after several years working under the celebrated designer Issey Miyake. The brand now maintains three retail stores in Tokyo.
Over time, Kurogouchi’s various collections comprising luxurious sportswear separates have gained renown for their timeless yet contemporary feel. At first glance, her pieces convey a singular and poetic elegance, but up close, their masterfully rendered details reveal a deft acumen for design and craftsmanship that goes well beyond the intricacies of threadwork and fabric. There’s usually an autobiographical element to every collection. “The brand is my personal novel,” she explains. “The collections are from my personal experiences — inspired by my daily life like my dreams, my travels.”
Kurogouchi, 38, has consistently held the second-highest spot for “most creative designer," as ranked by Senken Shimbun, a fashion newspaper based in Tokyo. Indeed, hers is quite an extraordinary trajectory from her childhood spent on a remote silkworm farm in the Nagano countryside. She loved fashion from an early age and even began sewing her own clothes. “I had never learned about the fashion system or fashion history when I was a teenager, and I think that was very good for me,” Kurogouchi says. Instead, her imagination was free to roam.
A pivotal moment, however, arrived in late 1998, when Miyake presented his avant-garde spring 1999 collection, featuring models parading down the runway linked together by the same single red knit dress. “It was a surprise. I was drawing from the natural scenery, my daily life, things from my childhood, but he was making these amazing collections — the clothes were like sculptures! It was an incredible, eye-opening experience,” she recalls.
As if by fate, Kurogouchi went straight to work for Miyake’s brand after graduating from Tokyo’s renowned Bunka Fashion College, where she designed for Miyake’s now-shuttered APOC (A Piece of Cloth) label. While there, her role often involved traveling throughout the country to meet with various craftspeople. She says of Miyake, “He really respected the artisans who made the garments,” and calls the time with her influential mentor “brilliant.”
Kurogouchi had long held the goal of going into business for herself by the age of 25 — and she did. That appreciation of working with Japan’s diminishing number of skilled craftspeople carried over into her own brand, which she founded in 2010. “When I was working [at Issey Miyake], so many Japanese factories were closing down. It was upsetting, so I wanted my own brand to bring Japanese innovation, Japanese history, and technical wear into the next generation.”
It’s fair to say she achieved that perfectly balanced amalgam of past-meets-contemporary with one of the very first pieces she designed in 2011: her signature translucent handbag fabricated from PVC, a plastic often used in industrial items. Sculptural in shape, with intricate beading, a fringed trim, and whipstitching, the bag took inspiration from her childhood winters back in Nagano and was produced by a factory that primarily manufactured pool floats. “They’d never made a bag before. I showed them what I wanted, and they were like, ‘What’s this?’” she says, laughing. Most recently, her fall 2023 collection included pieces accented with ribbonlike net trim that was made by a factory specializing in net wrapping for hams.
Though her brand has grown in the last 13 years, Kurogouchi still designs every piece herself, which isn’t entirely surprising considering the personal and often nostalgic nature of her collections. In fact, she once based an entire season’s pieces on daily diary entries.
As much as she loves testing the boundaries of technical production in her work, Kurogouchi equally relishes the history and artistry behind heritage crafts. Her spring 2023 collection was inspired by traditional Japanese basket-weaving techniques, which translated into woven tops and oversized earrings that were both sculptural and surprisingly pliant. Her most recent collection, meanwhile, referenced bamboo baskets again, but this time her focus was on the patterns of shadows created by their shapes and overlapping pieces, which resulted in an abstract graphic print produced with a rare marble-printing technique using individual pieces of colored clay. “It took about a month to make a model,” Kurogouchi said of the meticulously handcrafted components. “It was a very precious thing for me. There’s only one guy who can do it right now, and he’s teaching this technique to his son.”
Like most of Kurogouchi’s pieces, the garments bearing the print are at once functional and gorgeous to the eye. But there’s a depth — the stories and process behind the making — that imbues the pieces with an exquisite rarity, which she assertively sums up: “I want everyone to feel special in my clothes. And if they like what they’re wearing and want to know more about the brand, then it’s possible for them to feel a deeper value. I think Japanese people really appreciate things with meaning. It’s part of our culture.”
A shop for coffee lovers
1 Chome-15-19 Shibuya, Shibuya City, Tokyo 150-0002, Japan
This beloved coffee shop featuring an eclectic mix of Japanese and western decor has been around since the late 1980s. First-time visitors should opt for the aromatic and balanced signature house blend, which baristas carefully hand drip and serve using a collection of beautiful vintage mugs.
Traditional kappo-style cuisine
2 Chome-12-11 Kitazawa, Setagaya City, Tokyo 155-0031, Japan
Typically frequented by regulars and mostly known by word of mouth, this small and discreet restaurant is one of Kurogouchi’s most cherished go-tos. Here, the menu is primarily kappo-style (kappo means “to cut and to cook”), a higher-end form of cuisine in which the food is prepared with fresh and seasonal ingredients according to the diner’s preferences, but served casually at a counter or table.
Contemporary Indian cuisine
2 Chome-16-14 Yoyogi, Shibuya City, Tokyo 151-0053, Japan
Furtively situated in a former private residence in a quiet, mostly residential neighborhood, Tyon recently opened and has already cultivated a popular following for its novel location as much as for its flavorful, beautifully plated dishes.
One of Tokyo’s best wine bars
3F Third Halcyon, 3-6 Araki Cho, Shinyinku-ku, Tokyo 160-0007, Japan
Wine enthusiasts should seek out this tucked-away wine bar, where owner-sommelier Atsushi Nagashima pours from a thoughtfully curated selection of mostly natural wines. Located in Tokyo’s Arakicho neighborhood (famed for once being a high-end red-light district), Hibana bears a distinctive mix of old-world elegance and edgy, underground vibes.
A modern-day curiosity cabinet
1 Chome-8-1 Hanegi, Setagaya City, Tokyo 156-0042, Japan
Be prepared to spend a good while at this gallery-shop filled with bones, objets d’art, books, and other random, idiosyncratic curios collected over decades by longtime owner Makoto Kobayashi.
A shop for coffee lovers
1 Chome-15-19 Shibuya, Shibuya City, Tokyo 150-0002, Japan
This beloved coffee shop featuring an eclectic mix of Japanese and western decor has been around since the late 1980s. First-time visitors should opt for the aromatic and balanced signature house blend, which baristas carefully hand drip and serve using a collection of beautiful vintage mugs.
One of Tokyo’s best wine bars
3F Third Halcyon, 3-6 Araki Cho, Shinyinku-ku, Tokyo 160-0007, Japan
Wine enthusiasts should seek out this tucked-away wine bar, where owner-sommelier Atsushi Nagashima pours from a thoughtfully curated selection of mostly natural wines. Located in Tokyo’s Arakicho neighborhood (famed for once being a high-end red-light district), Hibana bears a distinctive mix of old-world elegance and edgy, underground vibes.
Traditional kappo-style cuisine
2 Chome-12-11 Kitazawa, Setagaya City, Tokyo 155-0031, Japan
Typically frequented by regulars and mostly known by word of mouth, this small and discreet restaurant is one of Kurogouchi’s most cherished go-tos. Here, the menu is primarily kappo-style (kappo means “to cut and to cook”), a higher-end form of cuisine in which the food is prepared with fresh and seasonal ingredients according to the diner’s preferences, but served casually at a counter or table.
A modern-day curiosity cabinet
1 Chome-8-1 Hanegi, Setagaya City, Tokyo 156-0042, Japan
Be prepared to spend a good while at this gallery-shop filled with bones, objets d’art, books, and other random, idiosyncratic curios collected over decades by longtime owner Makoto Kobayashi.
Contemporary Indian cuisine
2 Chome-16-14 Yoyogi, Shibuya City, Tokyo 151-0053, Japan
Furtively situated in a former private residence in a quiet, mostly residential neighborhood, Tyon recently opened and has already cultivated a popular following for its novel location as much as for its flavorful, beautifully plated dishes.
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Laura Neilson is an editor and writer of many subjects including fashion and style, travel, food and dining, design, and various persons of interest. Her work has appeared in the New York Times, T Magazine, WSJ Magazine, The Wall Street Journal, Vogue.com, Interview, Porter, Marie-Claire, the Business of Fashion, the Village Voice, as well as Refinery29, Fashionista, AD.com, WMagazine.com, and CoolHunting. She lives in Manhattan.
Mercedes deBellard is a Spanish illustrator represented by Folio Art. She has a reputation for being able to capture the heart and soul of celebrities in her illustrations, earning her an impressive client list and a fan following. Recently her work has been featured in Rolling Stone Magazine, National Geographic, Variety, and Netflix Queue.
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