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This shop in Fort Greene, Brooklyn, is the kind of place you go to find less, not more. It offers a handful of off-the-shelf options: sturdy steel-framed Raleighs, foldable Bromptons. But as befits its name, the real reason one goes to Bespoke is for a custom build. There are few consumer goods nowadays that offer such a vertiginous range of personalization, and there to guide you is owner Cassidy Vare. His approach as he walks you through frame (from heritage brands to American builders like Soma) and component choices is gently curatorial. And while his favored style is the randonee, for comfort over the long haul, he’ll build whatever the patron desires. “I’ve never had an average customer,” he says. Bikes start at $1,500; 64B Lafayette Ave.; bespoke-bicycles.com.

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