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This story was published before Summer 2021, when we launched our new digital experience.

Best Beauty Websites

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Sifting through the endless supply of new beauty websites (more brands! more colors!) can be as overwhelming as a warehouse-sized Sephora. For some much-needed curation and guidance, or just to indulge your love of sample-sized products, we’ve bookmarked three battle-tested sites as our favorites.

Nubonau is an online boutique specializing in all-natural and organic skincare with tailored selections for men, moms-to-be and even preteens. Our favorite find is Glory For Girls foaming cleanser ($12;

From Malin + Goetz to David Kirsch Wellness, the TSA-friendly site 3floz carries more than 40 brands in trial sizes or kits (below), all ready for carry-on travel. A recent addition is the Physique 57 workout kit (from $16;

Start-up site Birchbox delivers high-end samples (like Marc Jacobs, Laura Mercier and NARS) in a monthly goody box ($10 per month;, with corresponding expert tips and DIY advice featured online.


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