David Yurman Opens New Boutique in Soho, New York

Jeffrey Totaro

The jeweler returns to his artistic roots.

Long before he became the iconic, internationally renowned jewelry designer he is today, with upwards of 30 retail locations around the world, New York–native David Yurman got his start in Manhattan's downtown during the 1970s. Today, Wednesday, November 26, and just in time for the holidays, the jewelry designer and CEO celebrates his roots with the opening of his first store in Soho.

“I cut my teeth as a sculptor and an artist in this neighborhood—it truly is home for [my wife] Sybil and me,” he says. "What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination. We’re thrilled to be a part of this community’s past, present and future.” 

In a nod to his artist beginnings, Yurman created two bronze angels for the late nineteenth-century loft space, while Sybil, also an artist, contributed original paintings. In addition to Yurman's classic collections, the new boutique (his second in New York City), will carry exclusive pieces, including a unique iteration of Yurman’s signature cable bracelet rendered in oxidized copper. Recalling the Statue of Liberty’s distinct patina, it's the perfect homage from one NYC icon to another. 

David Yurman’s new Soho boutique is located at 114 Prince St.; davidyurman.com.