As coronavirus spreads and stay-at-home orders tighten around the world, brands are stepping up to show their support for the service industry in any way they can. As of now, the bulk of restaurants and bars in major U.S. (and global) cities have had to close their doors or pivot to delivery-only service. And while many business owners are trying to compensate their bar staff and front of house workers while temporarily closed, the reality is that servers, bartenders, and chefs across the country may have to rely on proceeds from organizations like the James Beard Foundation Food and Beverage Industry Relief Fund and United States Bartenders' Guild to get by.
In efforts to support bartenders, Aviation Gin today announced its new #TipYourBartenders program with a $15,000 tip to the United States Bartenders' Guild. Or, as Aviation Gin puts it, they’ve “started a tab” with the bartender’s guild.
To show support for the bartenders who have been blending cocktails with Aviation's gin, the brand will also be donating 30% of the proceeds from each Aviation Gin bottle sold and delivered through their major national partners between now and May 1. That 30% will go directly to the United States Bartenders' Guild. In essence, for every bottle of gin sold, Aviation is making sure a bartender still earns a 30% tip. It's not only a show of support for the service industry, it's a way of thanking you and your bartender for staying home to protect yourself and your loved ones during the current coronavirus pandemic.
While Aviation Gin has, of course, made a global name for itself under Ryan Reynold's ownership, they've maintained their commitment to small-batch and hyper-local production. To this day, Aviation is still made in 100-case batches by an intimate distilling team in Portland, Oregon. The U.S. born company is committed to supporting the spirits industry and the service industry, which is why they're ready and willing to tip our bartenders while we stay home.
In order to ensure 30% of the proceeds from your bottle of Aviation Gin goes to the United States Bartender’s Guild, it must be delivered through their formal partners: ReserveBar, Drizly, Wine.com, Total Wine & More, Minibar, or Caskers. Visit the Buy page of the Aviation Gin website, where you can click through to buy from any of these six distributors.