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This story was published before Summer 2021, when we launched our new digital experience.

Move Over Casper, Parachute Has Entered the Mattress Game

This month, the Los Angeles-based, direct-to-consumer luxury bedding and bath startup released its first ever mattress. Here’s what we think.

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As a genuine fan of Parachute’s luxurious, eco-friendly linens, when I learned that the direct-to-consumer bedding and bath company was coming out with a mattress, I knew I had to try it. Flash forward to a seemingly-too-small-for-a-mattress box being carried through my New York City apartment door (heyo, free White Glove service!)—the big day had come. My old mattress was carted away and disposed of without so much as a backwards glance from me.

The first thing I noticed when the mattress unfurled itself in my bedroom was how pretty it was. Words like “all-natural, sustainable, and hypoallergenic” hadn’t meant much to me until this moment, when I saw that this was not a latex monstrosity, but a 100% organic cotton, pure New Zealand wool work of art that I was allowed to sleep on. Parachute uses a US-based, fourth-generation mattress manufacturer to craft their luxury, biodegradable mattress, which instead of being filled with foam is filled with thousands of tempered steel coils, meaning it will hold up against its impressive 10-year warranty. It also means it’s a bit pricier than some of its competitors ($1,899 for a queen-size). But founder and CEO, Ariel Kaye, has never been interested in simply saving her customer a buck but rather in giving them the best night of sleep of their life. (She also guarantees buyers a remorse-free night of sleep with a 90-day trial period.)

For maximum comfort, the mattress features “ergonomic zones” that provide different levels of support for various parts of the body, relieving pressure points and aligning your spine. Again, that all sounded great, but it didn’t mean much until I laid down to sleep that night. I barely had to count to ten.

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