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This story was published before Summer 2021, when we launched our new digital experience.

Giorgio Armani Will Open an Alpine-Chic Pop-Up Boutique in Aspen This November 

A sneak peek inside Armani’s winter-themed pop-up Aspen shop—and the exclusive pieces you’ll find there.


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The Armani Group is taking to the well-groomed slopes of Colorado this year with a winter-themed pop-up boutique in Aspen. Opening in November 2020, this is the first Giorgio Armani pop-up in Aspen—and it will take up residence on East Hyman Avenue until March 2021. The 3,350-square-foot boutique is decked out as a posh winter wonderland and will feature exclusive pieces from the “world of Armani” available only at the Aspen pop-up.

Related: How Aspen Became a Cultural Engine Thanks to Master of Bauhaus Architecture and Design

The boutique, spread over two floors, features white and blue accents and artwork depicting the alpine scenery Colorado is known for. But the winter wonderland motif doesn’t end there. Armani creates a dazzling world of alpine fashion, with fixtures inspired by ski lifts and cable cars gliding up the mountains of Aspen. The high-concept visuals enhance the atmosphere of artistic luxury while playing into the magical spell winter casts in Colorado.

While the design alone makes this pop-up well worth a visit, it’s the curated Armani collection and Aspen-exclusive pieces you’ll stay for. Specifically, the pop-up will welcome guests to the “world of Armani” with ready-to-wear wardrobe staples for men and women, a stunning collection of eveningwear and statement pieces, and of course, a selection of coveted products from the Armani beauty line. The pop-up will also include pieces from Armani’s Neve collection, a luxury line of winter and après-ski apparel, and EA7 technical skiwear.

Related: These Retro-Inspired Ski Photos by Gray Malin Are the Definition of Winter Chic

In terms of bespoke pieces—perfect for winter gifts for the holidays or Valentine’s Day—the pop-up is set to feature exceptional jewelry and Armani’s made-to-order services. Finally, the store will offer a seasonal take on Armani’s La Prima bag—a black or tan shearling La Prima, to be exact—sold exclusively at the Aspen store.

For a luxury shopping experience enveloped in alpine scenery, visit the five-month seasonal pop-up in the center of Aspen at 521 East Hyman Avenue and explore the “world of Armani.”


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