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This story was published before Summer 2021, when we launched our new digital experience.

Luxury Jewelers Bring Engagement Ring Consultations to You With Virtual Experiences

Virtual consultations are the next big thing in fine jewelry.


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The fascination of trying on engagement rings has never dissipated. If anything, it’s mounted in recent years, as jewelers have gotten more accessible to the consumer. Your favorite jewelers are now on Instagram posting enviable pear-shaped diamonds, and there are even apps for trying on engagement rings that allow the future wearer to upload a photo of their hand and try various designs from select jewelers.

With the surge of virtual offerings currently available—from online yoga classes to virtual tours of European castles—the age-old practice of trying on engagement rings has now gone digital, too. These jewelers have cleverly pivoted to facilitate at-home engagement ring shopping experiences. The knowledgeable sales associates function much like a high-end personal stylist, curating a selection of diamonds based on your preferences and styling each engagement ring with assorted wedding bands.

Here, our favorite jewelers currently offering virtual appointments:

Anna Sheffield

A luxury jeweler creating bespoke, out-of-the-ordinary pieces with ethically sourced materials, Anna Sheffield currently has storefronts in New York City and Los Angeles but ships worldwide. As part of their Love Goes On initiative, the expert Anna Sheffield team is available for live instant messaging chats and remote appointments. At these virtual appointments, your stylist will show you the engagement rings or wedding bands you're after, offering styling ideas for how best to stack their bands, or curate a selection based on your diamond criteria. Book a remote appointment here.


VRAI, previously Vrai & Oro, is so named for the French word “truth.” VRAI produces sustainably made engagement rings, wedding bands, and other jewelry, and their diamonds are created in the U.S. without mining or any sort of carbon footprint. Customers can book a virtual engagement ring or wedding band appointment with VRAI's diamond specialists. Following the appointment, you'll even get $100 toward your VRAI engagement ring. Book a virtual appointment here.

Brilliant Earth

Brilliant Earth has really become the new-age hotspot for engagement rings, largely because of their ethical sourcing practices. Founded in 2005, Brilliant Earth has become the “global leader in ethically sourced fine jewelry” over the last 15 years. They work only with beyond conflict free diamonds and are part of the Responsible Jewelry Council. Brilliant Earth typically offers one-on-one appointments in their private showrooms but has now brought the experience online, offering the same personalized attention virtually with their jewelry specialists. Book a remote appointment here.

Lauren Addison

Independent New York City jeweler Lauren Addison offers bespoke engagement rings and fine diamond collections. Lauren herself has been in the jewelry industry for more than 12 years and founded the company when her one-on-one work with private clients, bringing their engagement ring design dreams to life, took off. The Diamond District-based storefront has always been by appointment only, so the diamond specialists you'll meet with virtually are used to working closely with clients to create diamond-encrusted masterpieces. Customers can use virtual appointments to discuss a customized engagement ring or view their current selection of engagement rings or wedding bands to find the perfect fit. Book your consultation here.

Wempe Jewelers

Working out of their iconic 5th Avenue flagship, Wempe Jewelers specializes in modern luxury, as seen through their watches, tennis bracelets, distinctive necklaces, and unique engagement rings. We love Wempe Jewelers’ use of precious gemstones, particularly their alluring sapphire engagement rings and necklaces. While Wempe is known for their luxury watch selection, their stunning rings are unconventional and built to leave a lasting impression. Contact Wempe Jewelers by phone or email to schedule a virtual consultation.

Hamilton Jewelers

A family-owned jeweler since 1912, Hamilton Jewelers designs their own high-end pieces and sources from global luxury retailers the likes of David Yurman and Gucci. The Princeton, New Jersey-based boutique recently held an online auction to benefit New Jersey's local businesses; the Princeton Community Auction set out to raise $50,000. Needless to say, this jewelry institution has more than proved their virtual sales prowess. Schedule your virtual engagement ring (or luxury watch) try-on appointment here.


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