Peter Marino, the Architect King of Fifth Avenue
Saving humanity’s live retail experience from the cold metaverse — one dazzling...
After more than 170 years on the Right Bank, Hermès recently hopped over to Paris’s other shore—though the iconic brand doesn’t exactly find itself on dry land, having occupied a former swimming hall built in 1935. In redesigning the historic space, the RDAI agency respected its original Art Deco mosaics and ironwork balconies but made sure to add a jolt of modernity via three gigantic wood huts that stand in the center of it all. These structures are pods in which happy shoppers will find all things Hermès, with a special emphasis on products for the home. In fact, they account for more than a third of the store: Furniture designed by Jean-Michel Frank, new wallpaper, textiles, carpets and dishware are just some of the highlights. As much as this merits a trip to 17 Rue de Sèvres, in May Hermès is introducing the greatest hits from this collection to the United States.
For locations, go to hermes.com.