How to Create a Posh London-Style Flat

Courtesy Ray Main

The British capital is known for its traditional-meets-modern aesthetic.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

“London is brimming with inspiration and variety—whether you’re inspired by its history, its royal parks, outstanding architecture or bustling arts and design scene,” says Louise Bradley, one of the UK’s leading interior designers for almost 30 years and founder of Louise Bradley Design Studio.

And who can argue with that, really? The British capital seamlessly blends traditional architecture with modern design in a sophisticated way.

Related: The Secrets to Creating an Effortlessly Chic, Parisian-Style Home

“What inspires me the most about London is its diversity and timelessness—it’s a city with a well-established reputation and personality, woven from a multitude of individual threads,” she adds.

Bradley often brings this unique London mix of classic and contemporary elements into her work—whether it’s preserving one-of-a-kind architectural elements or incorporating innovative decor objects from London’s up-and-coming creatives.

Of course, it’s easier said than done. Since London is such a popular destination, it’s easy to fall into the clichés (red telephone booths, anyone?). So how do you avoid that and still end up with a design that is unmistakably London?

Related: 8 Decor Ideas to Get Your Home Ready For a Luxurious Fall

“I would suggest carefully layering your design and taking inspiration from the less obvious elements associated with London,” Louise suggests. “You might be inspired by the beauty of Regent’s Park and the surrounding townhouses, which can in turn influence the neutral, earthy color palette you choose for your interiors, together with adding or preserving architectural detailing which is more classic.

It can be small elements that make up the starting point of your design, from which you expand, according to your taste and lifestyle.”


Courtesy Ray Main 

The good news is that the city is full of distinct design elements so finding the right ones for your home and style, shouldn’t be an issue—from the pastel-hued Victorian townhouses of Notting Hill and the grand classic homes of Belgravia’s Eaton Square to the posh new developments of Chelsea.

“I would always recommend a mixture of classic and contemporary elements, brought together to create a timeless interior,” says Bradley. “Invest in beautifully crafted pieces and focus on long-lasting materials that age uniquely over time. When it comes to decor, creating the perfect London look is seamlessly combining elegance with an edge. I'd recommend shopping for contemporary art and unusual pieces from the wonderful artisans we have both in London and throughout the UK.”

Related: How to Shop Like a Royal in London's Posh St. James Neighborhood

Start off by creating a mood board that will help you visualize what the space will look and feel like. Choose your textiles, finishes, and furniture pieces.

“I would advise against designing each room separately, as the interiors won’t be cohesive, and you will lose a sense of harmony within the house or apartment,” Bradley suggests.

“Everyone has their own taste in color preferences; however I always like to keep a color palette muted, selecting classic shades, and layering them with beautiful textures and elegant silhouettes, adding pops of color throughout the space with the final layer of beautiful artwork and objets d’art,” she says.

Here we rounded up some of the most stylish furniture and decor picks that will help bring that unique London vibe into your home.

The Eleanor Rigby Leather Company Zayden Chesterfield Leather Sofa


Courtesy Neiman Marucs

It really doesn’t get more British or classic than a Chesterfield sofa. This one is upholstered in Italian leather in a gorgeous chestnut hue.

To buy: $7,599, neimanmarcus.com

Tom Dixon Etch Pendant


Courtesy Design Within Reach

Add a modern vibe to your kitchen with these striking geometric pendants by British designer Tom Dixon. They are available in four different finishes.

To buy: $575, dwr.com

Restoration Hardware Gerard Leather Club Chair


Courtesy Restoration Hardwear

Create a relaxing sitting area in your library or office with a couple of these Art Deco-inspired club chairs by Restoration Hardware. They are crafted from luxury leather and sport rounded lines and hand-hammered details.

To buy: $2,195, restorationhardware.com

Restoration Hardware Cayden Console Table


Courtesy Restoration Hardwear

This rustic 19th-century inspired console table is perfect for a hallway or your living room. Crafted from solid oak with metal hardware and corner brackets, it oozes traditional charm but could be styled with contemporary piece of décor, too.

To buy: from $2,475, restorationhardware.com

Matthew Hilton Profile Chair


Courtesy Design Within Reach

British designer Matthew Hilton takes inspiration from classic furniture design but updates it with a modern aesthetic in mind.

The profile chair is functional with its ergonomic design but it’s also incredibly cool and modern looking.

To buy: $595, dwr.com

Matthew Hilton Cross Extension Table


Courtesy Design Within Reach

Hilton’s Dulwich extension table has such a clean and timeless silhouette. It sports rounded corners  and legs that draw away from the table’s edges to allow for more legroom. The top expands with two more leaves and can accommodate up to ten people.

To buy: $2,696, dwr.com

Louise Bradley Lisbon High Lacquer Side Table


Courtesy Louise Bradley 

Sophisticated and full of character, this side table could be the perfect spot for a lamp or a vase.

To buy: $3,067, louisebradley.co.uk

Paul Cooklin Edition 5/10- Bicycle, Greenwich, London


Courtesy Saatchi Art

London is a creative hub for up-and-coming artists so adding a few bold works of art by local artists is such a cool way to bring the city’s vibe to your home and support local talent.

To buy: $1,480, saatchiart.com

Royal Albert Old Country Roses 20-Piece Set


Courtesy Harrods

This beautiful 20-piece set will transport you straight to the British capital when it’s time for afternoon tea. It’s crafted from fine bone china and features a classic rose pattern reminiscent of traditional English gardens.

To buy: $311, harrods.com

Soho Home Lund Rug


Courtesy Soho Home

This Persian-inspired wool rug will elevate any space. You can place it in your bedroom or living room for a touch of classic elegance.

To buy: from $5,969, sohohome.com

Matthew Williamson Luxury Scented Candle


Courtesy Design Within Reach

Let British fashion-designer-turned-interior-decorator extraordinaire Matthew Williamson bring the aroma of traditional English gardens into your home. This fruit and floral based candle has notes of roses and bergamot and comes in a stunning ceramic vessel that we’d repurpose as a vase later on.

To buy: $172, amara.com