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To Help During COVID-19 Pandemic, One Fine Italian Pastry Brand Is Doing What They Do Best—Bake

The Prada Group owns Marchesi 1824.


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People and businesses across the globe are looking for ways to support healthcare workers battling the spread of COVID-19. So, one renowned pastry brand decided to do what they do best: bake.

Marchesi 1824, which is owned by the Prada Group, is donating its classic most famous Italian Easter cake called the Colomba to those working on the front lines in Milan hospitals. The dove-shaped cake follows an ancient traditional recipe that is prepared over two days using "free-range egg yolks, cane sugar, candied Sicilian oranges and lemons, and coated with Piedmont I.G.P. hazelnuts and whole almonds," according to the website.

"This traditional treat is a featherlight cake, made to an ancient recipe with a selection of superb ingredients and slowly leavened with a yeast starter," the company said on its Instagram.

The cake is already out of stock for this year and retails from €35 ($38) to €70 ($76). But, of course, healthcare workers will get to enjoy the sweet treat for free. Plus, Marchesi 1824 is supporting Pane Quotidiano, a Milanese non-profit organization that provides free food daily to those in need.

Parent company Prada is taking other major steps to help fight coronavirus. The luxury apparel company used its Montone, Italy factory to create 80,000 medical overalls and 110,000 masks for medical workers. In fact, they kept the factory open to guarantee medical workers would receive daily deliveries through April 6. And Miuccia Prada, CEO of Prada Group, and her husband Patrizio Bertelli donated six intensive care units to three Italian hospitals.

Meanwhile, French luxury conglomerate LVMH used its perfume production to make hand sanitizers and Louis Vuitton's workshops to create hundreds of thousands of non-surgical protective masks.

For those interested in supporting Marchesi 1824, you can order a variety of Easter products and other delectable desserts online.


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