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Tom Ford is declaring war on marine-bound plastic. Today, the designer releases a new watch made from 100% ocean-bound plastic and announces the creation of the Tom Ford Plastic Innovation Prize, which will award $1 million to create a sustainable alternative to thin-film plastic.

It can be difficult to marry luxury and sustainability, but Tom Ford has found the perfect balance. The all-black Ocean Plastic Timepiece is part of the N.002 watch collection, comprised of timeless dress watches with a round case, clean dial, elegant lines, and a luxurious strap. In this new release, the case and the strap are made from 100% ocean plastic, which suppliers collect from oceans, coastlines, and uncontrolled landfills. The strap is hand braided from the upcycled plastic, which gives it a velvety leather effect. The watch has an easy, interchangeable strap system, so it can be paired with any existing strap from Tom Ford.

Related: Inside Tom Ford’s Debut Watch Collection

Every aspect of the watch’s production was thoughtfully considered. The packaging is fully recyclable and also includes a 100% ocean plastic inner box, and the plastic is processed and shipped as sustainably as possible, including carbon-neutral shipping and compounding powered by solar energy. Even though a watch is a small object, this project has a big impact. Each N.002 Ocean Plastic Timepiece keeps the equivalent of 35 bottles of plastic waste from polluting our oceans and coastlines, which adds up to 490 lbs of plastic for every 1,000 watches sold. Tom Ford says, “In my opinion, ethical luxury is THE greatest luxury of all. The Tom Ford customer is sophisticated with a heightened awareness of the issues facing our planet and the responsibility we have to protect it. Sustainability is a key issue in our lives right now. In particular, the amount of ocean plastic that we are generating is perhaps taking the greatest toll on our environment of all.”

Tom Ford isn’t just finding a good use for existing plastic, he’s encouraging innovators to act now to find a solution to thin-film plastic, and perhaps end our plastic problem once and for all.

The Tom Ford Plastic Innovation Prize was created in partnership with 52HZ, an advisory service dedicated to supporting the ocean, to replace thin-film plastic with a scalable alternative that can be brought to market by 2025. A panel of industry experts will judge the submissions and award $1 million to the winners.

Related: The Best Luxury Watches for a Timepiece Fanatic

The Tom Ford N.002 Ocean Plastic Timepiece retails for $995 and is available at Tom Ford boutiques and at


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