Porsche Design Releasing Custom Watches for the First Time Ever

Courtesy Porsche Design

The individualized wristwatches were designed with sports car DNA.

Car lovers and horologists rejoice! Porsche Design just announced an all-new custom-built timepieces program that is bringing unique personalization to the luxury watch world. For the first time, Porsche and watch enthusiasts alike can design their own watch tailored to their liking. 

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Porsche Design tapped into Porsche's automotive production to develop an internet-based watch configurator based on the well-known Porsche 911 car configurator. The colors, types of leather, decorative stitching, and rotors originate from automotive production and the current Porsche 911 generation. It took nearly six years to make the program come to life, and approximately 1.5 million different design configurations are available.


Courtesy Porsche Design

First, you choose the 42mm case, which can be made from glass bead-blasted natural titanium or black titanium coated in titanium carbide via PVD. Other car-like details include the two-tone Porsche Crest in the center of the rotor, and the color of the rotor edge can be customized like the outer edges of the wheels of a Porsche car. A Porsche color palette is also available. 

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"No other car manufacturer or watch brand currently offers such a customizable and exclusive program of this kind," said Jan Becker, CEO of Porsche Design Group, in a statement. "The colors, types of leather, and decorative stitching on these chronographs all originate from automotive production." 

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Managing Director Porsche Design Timepieces AG, Rolf Bergmann added, "We put an enormous amount of work into checking all of the variants in advance, but that is precisely the level of attention to detail that our customers expect from us."


Courtesy Porsche Design

A basic custom timepiece starts at $6,000 and can go up to $12,500, including three leather straps. The orders are placed through Porsche dealers, and delivery will take eight to 12 weeks. The watches are already available in Germany and will make their way to the United States on September 1.