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For the third year in a row, luxury Italian fine jewelry brand Pomellato will launch its annual Pomellato for Women video on March 8, International Women's Day. The initiative serves to bring together influential women of varied backgrounds, professions, and generations to raise awareness around equality, inclusivity, and environmentalism. The hope is that this blend of powerful opinions via the inspiring platform will urge viewers to act now, when it comes to matters concerning women's rights, human rights, and environmental consciousness.
Launched in 2017, #PomellatoForWomen "is a communication platform of like-minded women from varied disciplines, backgrounds, and generations and is meant to both inspire others and highlight positive examples of female leadership based on strength of character, foresight, creativity, and authenticity," according to a press release.
In addition to the new Pomellato For Women video, the luxury jewelry company will be launching its latest gold jewelry collection, FANTINA, this month. The collection features stripped-back, refined pieces that embody both the brand's stunning Milanese design, timeless elegance, and bold presence—as well as independent, unconventional women.
The word fantina is Italian for "female jockey"—fitting for a jewelry collection that celebrates women who value original character, as described by Pomellato's press release.
You can view the full-length Pomellato For Women video on the brand's website.