Bulgari Pays Homage to Cities Around the World With New Watch Collection

Courtesy Bulgari

Instead of armchair travel it’s wrist watch travel.

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Travelers might not be able to visit their favorite cities right now, but the Italian luxury goods brand Bulgari is still inspired by them. That's why they just released their newest watch collection Bulgari Bulgari Cities Special Edition 2020, where the design pays homage to nine destinations. 

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Each watch has the same basic design that includes a 41mm steel case treated with black DLC, automatic movement, and two interchangeable straps—one in brown calf leather and the other in black rubber. But the difference is on the bezel portion of the watch where a singular city name is engraved along with the brand's logo. The choices? Rome, Tokyo, Dubai, Paris, London, Ibiza, Milan, Mexico City, and New York.


Courtesy Bulgari

"An invitation to cherish the emotional bonds with your favorite destination city, the Bulgari Cities Collection dedicates a special edition to you, inspired by the city to which you are most connected," it says on the website. 

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Along with the watch, comes a set of twelve unique art prints created by nine talented young artists. Iris Hatzfeld created a stunning piece depicting Rome, while Vincent Macquart evoked the essence of Milan in his print. 


Courtesy Bulgari

And although the brand has its roots firmly planted in Italy and Switzerland, it has truly become a symbol of global connection. In addition to products such as the new cities collection, Bulgari has also entered into the hospitality market. They first opened a hotel in Milan in 2004, an American Express Fine Hotels & Resorts property, and followed it up with London, Beijing Shanghai, Dubai, and Bali. And they have ones planned for Paris, Moscow, and Tokyo.


Courtesy Bulgari

While visits to the stunning five-star properties are currently on hold, you can still celebrate the brands and cities you love with a new watch. The cost for the classic timepiece? It retails for $4,350.