Net-a-Porter Now Selling Some of the World's Most Coveted Watches

Courtesy Net-A-Porter

The online retailer is venturing into a new fashion sector.

Net-a-Porter is known for being a one-stop-shop for all things designer. But there was one accessory, in particular, the brand noticed people were gravitating to more than others: watches. They decided to launch new watch brands and styles to the site, including Jaeger-LeCoultre, IWC, Vacheron Constantin, Hermès, CartierAudemars Piguet, and Piaget.

Related: How to Stay Stylish and Comfortable This Summer, According to Net-a-Porter’s Global Buying Director

Courtesy Net-a-Porter

The launch of new watch brands comes at the same time as sister site Mr Porter debuts a unique timepiece partnership. Jaeger-LeCoultre and Mr Porter are launching the Jaeger-LeCoultre Master Ultra Thin Kingsman Knife watch. It's a limited edition run of just 100 timepieces, specially adapted for The King's Man, the upcoming Kingsman origins film directed by Matthew Vaughn. The watch will be available exclusively on Mr Porter, as a key part of The King's Man 'costume to collection', from July 20 to September 6.

Related: Net-a-Porter Now Offers Fine Jewelry and Watches

"We at Mr Porter are thrilled to be working with Matthew Vaughn and the Jaeger-LeCoultre team to exclusively launch the limited-edition Jaeger-LeCoultre Master Ultra Thin Kingsman Knife, in advance of the global release of The King's Man later this year," said Sam Kershaw, Buying Director, Mr Porter, in a statement. "The watch has a strong heritage styling coupled with being limited to only 100 pieces and will sure to be received extremely well with our growing global watch community."

Courtesy Net-a-Porter

The Jaeger-LeCoultre Master Ultra Thin Kingsman Knife Watch will retail for $29,800.