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Today, Bulgari, Hublot, and Zenith showcase their latest innovations, technological marvels, and artistic timepieces. We highlight the most gorgeous and impressive designs from each brand in our round-up of their best new watches.


Bulgari showcases its métiers d’art in three colorful peacock-inspired Divas’ Dream watches. Each design is different and combines the house’s mastery of gemstones, artistic crafts, and watchmaking. The Divas’ Dream Peacock Tourbillon Lumière ($143,000) combines high jewelry with high horology, featuring a tourbillon at 6 o’clock. The dial is decorated with the Divas’ Dream collection’s signature fan-shaped motif, each topped with natural peacock feathers and diamonds. The effect is mesmerizing. The Peacock Dischi ($68,000) is more like wearable jewelry than a watch — instead of telling the time with hands, the incredible watch uses two rotating discs, indicating the hours and minutes with a round- and a pear-cut diamond. The dial is completely covered with natural peacock feather marquetry in a star-shaped motif. The Peacock Diamonds ($99,000) completes the trilogy with an enamel peacock atop the mother-of-pearl dial.

Related: Bulgari Pays Homage to Cities Around the World With This Watch Collection

The Serpenti slithers into the new year with a new look: the Serpenti Spiga. The wrap-bracelet watch takes its name from the Italian word for wheat, which inspired the textured motif on the bracelet. There are single- and double-wrap versions available with white or black dials ($46,500 and $67,000), as well as a high-jewelry white gold version which has a fully diamond-set bracelet ($142,000).

The Octo collection is Bulgari’s flagship men’s collection, which has set records for its ultra-thin watches and movements. The Octo Roma Carillon Tourbillon ($259,000) is an incredible feat of engineering. This chiming watch features a new movement with three hammers that chime hours, quarter hours, and minutes. The case is perfectly designed to amplify the sound—it has three openings that let the sound escape.

Bulgari also introduces three new models of the Octo Finissimo. The Octo Finissimo S ($12,000) has a sleek monochrome look with a stainless steel bracelet and brushed dial, as well as a discreet seconds subdial at 7 o’clock. There are two new automatic chronographs, too. The Octo Finissimo S Chronograph GMT ($16,500) shows a second time zone at 3 o’clock, and the powerhouse Octo Finissimo Chronograph GMT Titanium ($17,200) comes with a new dial and a rubber strap. Both are ultra-sporty but still refined.


Hublot’s signature watch, the Big Bang, gets a few new looks this year. First, its groundbreaking all-sapphire watch now comes in a brilliant orange color and has a new automatic tourbillon movement ($169,000). The Big Bang MP-11 gets two very different treatments: a Magic Gold ($89,500) or a blue sapphire case ($132,000). While wildly different, they are both hallmarks of the house and showcase its intense focus on proprietary materials. The watches have an impressive 14-day power reserve. Ceramic is another signature Hublot material, and it introduces three new ceramic Big Bang Integral watches ($23,100). The integrated bracelet makes wearing the watch very comfortable, and now it comes in white, navy blue, or gray, as well as the original black version released last year.

Related: The Luxury Watches That Were Made for Winter Sports

Richard Orlinski has collaborated with Hublot since 2017, sculpting architectural 3D masterpieces. This new Classic Fusion Orlinski ($13,600) comes in two monochrome ceramic models with rubber straps: black and royal blue. Of the new watches, Orlinski says, “I’m delighted to unveil two new versions of the Classic Fusion Orlinski. These two monochrome editions are perfectly in line with the DNA of the fusion of our two worlds, that of the House of Hublot, which shapes precious materials and dreams up extraordinary products, and mine, a world of pop and color.”

Turning to ladies’ watches, the new 33mm Big Bang One Click is perfectly sized for women’s wrists and has with the brand’s ingenious strap-changing system. It comes in stainless steel ($12,500) or 18K King gold ($23,100), and the rubber straps are available in 14 different colors to match any outfit. While many brands put quartz movements in their scaled-down versions of men’s watches, Hublot uses an automatic movement with a 40-hour power reserve. There’s also a new colorway of the Big Bang Ceramic: beige. The elegant watch has a greige alligator strap and a beige-colored dial. The 18K King Gold model ($24,100) accentuates the warm tones of the dial.


The Chronomaster has been one of Zenith’s most important legacies, and this year, Zenith releases a throwback to its original look, the Chronomaster Revival A385, as well as an updated Sport model. The Chronomaster Revival A385 is straight out of 1969. It isn’t just a vintage-looking watch, it’s a faithful reproduction of the original timepiece (except for its open caseback). It has a smoked brown gradient dial, calling attention to the fact that Zenith created the first-ever smoked dial back in 1969. For a truly retro look, pick the light brown leather strap ($7,900). Looking for something more modern? It also comes on a stainless steel bracelet ($8,400).

Related: The Best Stainless Steel Watches

The Chronomaster Sport is one of the watch world’s powerhouses. It is accurate to an astonishing 1/10th of a second using its famed El Primero caliber. Now, it’s even easier to tell this precise timing. The brand has etched the 1/10th of a second display onto the bezel. The three subdials are each a different color: small seconds in light gray at 9 o’clock, 60-minute counter in dark gray at 6 o’clock, and 60-seconds counter in blue at 3 o’clock. It comes with a white or black dial on a metal bracelet ($10,000) or a black Cordura effect bracelet ($9,500). Today, Zenith announces a new partnership with star NFL quarterback Aaron Rogers. Rogers is one of the league’s most talented and precise quarterbacks, making him a natural fit for Zenith, which encourages everyone to fight to achieve their goals. Rogers says, “I love how this brand is always pushing boundaries and literally building the future of watchmaking. What really moved me with Zenith is how they’re always working to inspire young men and women to go out there to reach for the stars and turn their dreams into reality.”


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