Fashion Brands Get Creative to Inspire Your Imagination—Here's How

From left: Victor Virgile/Gamma-Rapho/Getty Images; Courtesy Katerina Kaya @katerina_kaya_art

From artist residencies to creative competitions, here's how you can get more creative. 

It’s not easy staying positive and keeping your spirits high when you’re holed up at home. The COVID-19 pandemic has changed life as we know it and if you are feeling particularly stressed out and anxious, you’re not alone. And this is exactly why now may be a good time to turn to your creative side—artistic self-expression can improve your focus while reducing stress; it’s almost like meditation.

Fortunately, a lot of luxury fashion brands—while helping communities and medical professionals fight the pandemic—are also focusing their attention on providing their fans and customers with resources to put their creativity to work while in isolation. From virtual concerts to drawing and cooking classes, the fashion world is embracing one of its fundamental principles—to inspire and instill a love for the arts. And the good news is it’s all free.

Italian label Bottega Veneta launched an art residency described as a “theatre of joyous distraction.” Every week, the Bottega Residency hosts a different artist or muse who discusses his or her favorite movies, music, or favorite creative projects. The Residency weekends will also include virtual cooking classes by up-and-coming chefs, Sunday movie nights, and live concerts. You can follow the program on the company’s website, Instagram, and YouTube channel.

And if you’ve always wanted to learn how to draw, Karl Lagerfeld has you covered. The eponymous brand that the late designer founded, just introduced a new virtual initiative dubbed Together With Team Karl. The idea behind it is to help people stay active and creative by offering classes led by some of the brand’s team members including a drawing session with Hun Kim, Karl Lagerfeld’s design director and a workout session with Karl Lagerfeld’s former personal assistant Sébastien Jondeau who is now an ambassador for the French company. All you have to do is follow the label on Instagram and turn on notifications for it so you know when the next session is.

And if you’re already a pro or feel good about your artistic skills, then why not participate in one of Alexander McQueen’s online challenges. As part of its McQueen Creators initiative, the company asks its Instagram followers to re-interpret its most iconic designs using different visual arts media such as sketching, embroidery, and creating 3-D models. The winners of each weekly challenge will have their work featured on the company’s Instagram page which has 9.5 million followers. The project will also connect the brand’s fans with the design team at Alexander McQueen though a series of digital tutorials.

And most recently, Kenzo also followed suit by launching an Instagram series called, Stay Home with Kenzo, aimed “to inspire optimism and creativity during this challenging time.” Every Monday, the brand will offer a new playlist “curated by artists and creatives around the world to fill the week with music.” On Wednesdays, there will be creative tutorial sessions on Instagram, and on Friday you can watch live music performances by DJs and musicians again on Instagram. Finally, weekends are dedicated to conversations with friends of the brand. This week, for example, you can tune in to watch a discussion with the brand’s sound engineer Michel Gaubert.