For many, Mother’s Day will have to be spent from afar this year. But there are still ways to make the moms in your life feel extra special...and Louis Vuitton wants to help. The luxury goods company is launching its first customizable e-card to send some virtual love.
How does it work exactly? You can log on to louisvuitton.com, where you will be guided through an interactive card-making experience with #WELVMOMS. There you can craft a fully personalized card choosing from a colorful assortment of iconic Louis Vuitton and Mother’s Day themed patches. Additionally, there are animated gifs and several base card designs from which to choose. Those include gifs of Louis Vuitton’s signature products like the Flower Trunk, Petite Malle, LV mascot Vivienne, and the iconic Monogram.
Of course, you can then top it off with a personal message expressing how much you love the important woman in your life. After a final preview of your bespoke creation, the e-card is sent immediately to your loved one.
Now, while the brand gives you recommendations of products you can buy and ship to mom, no purchase is required to send the e-card. “Louis Vuitton’s Mother’s Day e-cards offer a unique opportunity to express additional love and appreciation for the most important women in their lives, regardless of distance, on this special holiday,” the company said in a statement.
This is just the latest initiative by Louis Vuitton to help bring people together during the pandemic. The company also used its French workshops to produce hundreds of thousands of non-surgical protective masks and gowns.
"As an important French House, Louis Vuitton wishes to commit at its level to producing many thousands of masks that will be distributed within the region, at no charge, to protect those who are most exposed," Michael Burke, Louis Vuitton Chairman, and CEO said in a statement. "This production is the fruit of a wonderful collaboration with the regional sector of the textile industry."