Alicia Vikander and More Front the Campaign for Louis Vuitton’s New Unisex LV Volt Jewelry Line

Courtesy Louis Vuitton

The bold collection puts the spotlight on the capital L and V letters.

Louis Vuitton’s iconic initials have always been an essential part of the company’s DNA appearing on pretty much every item the brand offers. It is, without a doubt, one of the most recognizable monograms in fashion. So if you ever thought that the capital L and V letters couldn’t possibly be interpreted as anything else but the initials of the French Maison, Francesca Amfitheatrof begs to differ.


Courtesy Louis Vuitton

The artistic director for watches and jewelry of Louis Vuitton has designed a brand new high jewelry line where the famous initials become a metaphor for energy and a symbol of speed.

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The LV Volt collection consists of 36 unisex pieces, that can be mixed and matched in countless variations, where the two capital letters come together, split, apart, fall away, and stack up resulting in a myriad of textures, patterns, and dimensions.


Courtesy Louis Vuitton

The collection is divided into three chapters. In the first one, the LV monogram is showcased in its purest and most obvious form—a pendant features a small V set with a diamond integrated within a larger L. Another interpretation sees the two letters interacting, one up one down, generating the pulse symbol.


Courtesy Louis Vuitton

In the second chapter, the ranges become more intricate and complicated. The L and V form chainlinks that emerge as tubular structures. Supple mesh bracelets, statement necklaces, and elegant earrings complement the collection.

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The final chapter is an escape from the abstract, as the two letters turn into claw marks and the pattern embellishes rings, wedding bands, and bracelets.


Courtesy Louis Vuitton

To match the electrifying vibe of the collection, Louis Vuitton tapped Oscar-winning actress Alicia Vikander, principal dancer at the Paris Opera Ballet Hugo Marchand, French artist Sharon Alexie, and Chinese model XiaoXing Mao to star in its campaign.

The new LV Volt collection is now available on louisvuitton.com.