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Kith Collaborates With BMW for an Envy-Inducing Line of Technical Apparel and Accessories

Couture on and off the race track.


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Kith, known for their high-fashion technical wear, just launched a collaboration with BMW to produce a first-of-its-kind haute couture line of automotive-inspired apparel. The German-based car brand’s iconic logo and color scheme plays a starring role in the 94-piece collection. The Kith for BMW 2020 collection staples, from outwear to headwear, fuse BMW’s iconography with the distinctive silhouettes Kith is known for.

The project strikes a personal chord with Kith founder Ronnie Fieg whose infatuation with the BMW brand is rooted in nostalgia. Fieg spent much of his childhood riding around Queens, New York in the back of his grandfather’s prized ‘80s BMW. In fact, that red 1989 E3 M30 was passed down to Fieg—and he worked with BMW to completely redesign it, which ultimately inspired much of the Kith for BMW 2020 collection. The car now features co-branded Kith BMW roundel emblems and Kith monogramming on the car’s new leather interior. Fans of both brands can actually shop similar accessories as part of the limited collection.

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Some of the collection highlights are the stunning knitwear—cardigans sweaters with bold Kith for BMW design—and high-fashion tracksuits. The outwear, from bomber jackets to blazers, use nylon and suede—perfect fall fabrics—and incorporate racing-inspired design. The race track edge is an underlying theme of the collection—bringing purposeful cohesion to the collection that spans from graphic t-shirts to kimono blazers. The car-centric accessories like custom valve caps, license plate frames, and microfiber towels are a notable part of the 94-piece line—as are home goods like mugs, umbrellas, and pillows. But as for driving accessories you can actually wear, the Kith for BMW collab features hats, scarves, and driving gloves—all of which exude technical-chic vibes on and off the road.

The Kith for BMW 2020 collection launches on October 23, with pieces available at the U.S. and Japan flagships and online.


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