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Hublot Introduces a New Smartwatch to Celebrate the Launch of Its First E-Boutique

Say hello to the new Big Bang E.


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Today, Hublot is expanding its digital presence and making it easier than ever to purchase its classic timepieces. Following the success of its Digital Boutique, launched in 2018, that allowed customers to see the company’s latest models and chat with a consultant through face-to-face video calls, Hublot is now entering the ecommerce business full-time by launching its first-ever e-boutique. Fans of the brand will be able to shop over 80 references that include some of the company’s most well-known and classic models such as the Big Bang and Classic Fusion.

And Hublot is celebrating the occasion in the best possible way—by introducing a brand new smartwatch (only for the second time in the company’s history) that is definitely going to excite its customers: the Big Bang E. The watch has 42 components, and most of them are in the digital module.

The timepiece that comes with a 42mm case, made from either titanium or black ceramic, is the epitome of Hublot’s dedication to innovation and artistic expression. The hour numerals are metalized underneath the scratchproof sapphire crystal, which is covered with a high definition touchscreen with a resolution of 390 by 390 pixels at 327 dpi. Its rotary crown has a built-in pusher that is used to activate the features for the watch’s electronic module. And those are quite impressive.

Related: The Hublot Watches You Should Have in Your Timepiece Collection

Hublot has re-imagined traditional watch complications such as a perpetual calendar with a moon phase or a second GMT time zone in an incredibly realistic way while also enhancing them with additional digital functions.

The Big Bang E is powered by Google’s Wear OS operating system, so you can access apps on Google Play or use Google Assistant to get answers on the go. The watch is also compatible with Android and iOS systems.

One of the coolest and unique features though is the dial customization courtesy of French artist Marc Ferrero with whom Hublot has previously worked. As part of the company’s new #HublotLovesArt initiative, Ferrero has created a series of eight dial designs that are displayed in sequence for three hours each every day.

Additionally, every full hour is marked with the appearance of an animation that lasts five seconds.

The Big Bang E is fitted with a lined black rubber strap and retails for $5,200 for the version in titanium and $5,800 for the one in black ceramic. It will be available for purchase on Hublot’s website—first to members only for 14 days—and starting June 15, to everyone else.


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