Rather than a runway show, Gucci will be adapting to the fashion industry’s current pandemic-stricken predicament by presenting its upcoming collection in a seven part miniseries later this month. The films, like the collection, are titled OUVERTURE of Something that Never Ended, and will debut during GucciFest, the brand’s own digital fashion and film festival taking place November 16-22nd.
OUVERTURE of Something that Never Ended was shot in Rome and co-directed by famed filmmaker Gus Van Sant (Drugstore Cowboy, Good Will Hunting, My Own Private Idaho, Elephant, Milk) and Gucci creative director Alessandro Michele. The miniseries stars a slew of boldfaced names and friends of the house from across creative disciplines, including Billie Eilish, Harry Styles, Jeremy O. Harris, Florence Welch, Silvia Calderoni, Paul B. Preciado, Achille Bonito Oliva, Darius Khonsary, Lu Han, and Sasha Waltz.
Along with the collection films, GucciFest will also be screening fashion films from 15 up and coming young designers handpicked by Michele: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton will all get a chance to share the storied Italian house’s platform. For the fashion industry, supporting each other has never been more on trend.
GucciFest will run from November 16-22, with one of the seven episodes airing daily on YouTube Fashion, Weibo, Gucci YouTube and the dedicated site GucciFest.com.