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This has to be one of the most fun collaborations we’ve ever reported on! To mark the year of the rat, which starts on January 25th, Gucci just launched an exclusive collection of ready-to-wear items and accessories in partnership with Disney’s (and the world’s) most famous rodent—Mickey Mouse.
The playful vintage-inspired capsule collection features some of Gucci’s most iconic motifs together with Disney’s character (at times, accompanied by Minnie Mouse) printed on apparel, footwear, leather goods, scarves, jewelry, and watches. In honor of the partnership, the Italian house has revived one of its signature fabrics originally introduced in the 80s. This time though, the beige and ebony canvas has been produced sustainably in line with Gucci’s commitment to eco-friendly practices.
Naturally, the advertising campaign, shot by Harmony Korine, is set in Disneyland and features Gucci ambassador Ni Ni, actor Earl Cave, and Zoe Bleu Arquette having a blast in the happiest place on earth.
Some of our favorite items from the collection include a small GG Marmont shoulder bag in ivory matelassé leather sporting colorful prints of Mickey and Minnie Mouse, a pair of chunky Rhyton men’s sneakers, and an oversize sweatshirt printed with the house’s vintage logo and an image of Mickey Mouse.
The collection is already available in select Gucci stores and online (there are a lot of online-exclusive items). The company also plans on opening pop-up stores in 28 locations worldwide.