Amazon Prime Day Has a Secret Designer Sale Section for the First Time Ever—Shop Over 6,000 Never-Before-Seen Deals

Christian Vierig/Getty Images

Prices start at $22

This story originally appeared on

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

Amazon Prime Day is known for a lot of things, but not designer deals. That’s what Nordstrom is for. This year, though, Amazon is continuing its big fashion push by launching a secret designer sale with discounts so major, it’s hard to believe they come with Prime shipping. 

Related: The Best Tech Buys of Amazon Prime Day 2020

If you aren’t already signed up for a Prime membership, now is the time to start that 30-day free trial and add some Tory Burch bags for hundreds of dollars off to your cart. There are also Reese Witherspoon-approved Staud shoulder bags and street style star-loved MCM totes, in case you already stocked up on Tory during Nordstrom’s latest clearance sale.

And because Prime Day is happening in October this year instead of July, there are way more cozy deals than ever before. Seriously, move over, Orolay: There are hundreds of coat deals giving you a run for your money. Some of those include Free People’s best-selling teddy jacket and an under-$500 Woolrich coat that’s bound to sell out. Not to mention, there are more chic cashmere sweaters than we’ve ever seen so discounted in one place before.

Related: The Fashion Items to Invest in This Fall and Winter, According to the Experts

Since this designer sale with a hand-picked edit from Shopbop’s fashion editors takes some time to find and then work through, we’ve gone ahead and narrowed down the best deals on dresses, coats, boots, and more below. The sale is Prime Day history in the making, so act fact before it ends on Wednesday night. 

Best Bag Deals 

Best Coat Deals 

Best Boot Deals 

Best Dress Deals 

Best Sweater Deals