Although they haven’t yet received the same attention, wrinkle reducers and under-eye serums for men are finding their way onto the shelves alongside their feminine counterparts. Men typically look for lightweight creams with a neutral scent and natural ingredients. These companies have found the right balance and are creating a lot of buzz.
Malin + Goetz hits every note—simple packaging, natural fragrances, lightweight textures. The standout Replenishing Face Serum ($65) uses sodium hyaluronate to hydrate, clarify, and smooth lines. 212-727-3777; malinandgoetz.com
Lucky Tiger’s Eye Serum ($29) is one of the new classics launched by this barbershop-style brand that dates back to 1935. The serum is made with such botanical ingredients as organic aloe leaf juice. 888-282-6060; nordstrom.com
Y-Spa for Men is used in men’s treatments at the Peninsula Beverly Hills. The Moisture Plus lotion ($28) combines botanicals and essential oils with antioxidizing properties like carrot-root extract. 310-551-2888; y-spa.com
The All Purpose Face Moisturizer ($25) is the must-have product from Anthony Logistics for Men. It’s not greasy and contains wheat protein to condition and improve the skin’s elasticity. 866-268-4669; anthony.com
The glycolic acid and licorice extract in Jack Black’s lightweight Line Smoother Face Moisturizer ($26) minimize wrinkles and soothe skin. 877-766-3388; getjackblack.com